Happy for Tomorrow is an apparel brand on a mission to make the world a happier place. They believe that by promoting positive values through their clothing designs and giving back to our communities and the planet, we can create a better tomorrow for all.
As part of their mission, they donate 1/3 of their profits to local and global cheritable organizations to truly give back to the community. I love working with brands that have strong shared values such as these.
In this rebrand project, I fully brought their brand to life to better tell the story and share their passions with their customers. Through this project, I created a full brand package including numerous logo options for various uses, color palette, font choices, business cards, thank you postcards, web graphics, website redesign, shirt designs, and more. All this is carried out in their updated brand guidelines that goes into more details about their story, their competitors, mission, values, brand personas, and more.
The logo was inspired greatly by their positive attitude towards creating a happier tomorrow. The sun rises and sets, representing a new day. The sun symbol of the logo helps carry out that message to their customers.
Below you will find a few select pages from the brand guidelines to showcase some of the details that were focused on in this rebrand project.
