As part of my internship at Baird, I was able to explore with many projects such as creating social graphics for Baird as a sponsor of the Professional Pickleball Association. The client requested that I create a variety of social graphics to be used by financial advisors. This would allow them to post about the tournaments, before, during, and after, as well as promote the Baird sponsorship and brand awareness. This was a fun challenge, as it allowed me to create posts that feel cohesive, yet still allow for variety and choice. I created a logo lockup of the PPA and Baird logos and worked with branding elements that PPA provided as well as their color palette to compliment that of Baird's. As you see, I created two very distinct styles: a simple, solid-colored illustrative style, and a more image-dominant, color-filtered style. Click on any photo to view and enlarge.
