The 99 is an annual event put on by United Adworkers to showcase the best of the best designers, campaign work, striking graphics, illustrations, videos, and more within the Milwaukee area. With an attendance of 400+ people and the participation of numerous local agencies, this is a high-end event made for all the creatives!
In this project, I lead in the art direction and creation of the overall look and graphics for the promotional campaign. With the event being at the Milwaukee Public Museum, it only seemed fitting to use the theme 99 at the Museum, taking inspiration from the amazing exhibits within the museum as well as the movie "Night at the Museum".
In order to make this event a success, I created numerous social graphics that follow a consistent feel throughout the campaign, including branded typography, colors, and glowing elements. Other key pieces for this campaign included directional signage, email headers, website graphics, and the program which includes a schedule of events for the night, information on the judges, UA board members, a list of the 99 winners, special thanks, and more.
