In this project, I developed a short-term identity that is cohesive and impactful for a brand or event. I created numerous promotional pieces for an exhibition at the Milwaukee Art Museum called Posters of Power: A Lester Beall Exhibition. It is an exhibition showcasing the three series of posters that Lester Beall had designed for the Rural Electrification Administration during the Great Depression. His posters were simple, incorporating photomontage and simple patterns with bright primary color blocking to share his clear messages. I took inspiration from his work and created a logo, mailer, poster, gift bag, a light (used as a gift), an instagram carousel with a brief motion graphic, and a street banner.
